Month: December 2014

The last few years have seen a new wave breaking in the marketing world. You may be aware of it under different labels, but ‘inbound marketing’ is an umbrella term for the change. The bedrock of marketing was always outbound strategy: the print advertisement the billboard the commercial on TV or in the cinema (remember going out to the movies?) Market share used to be heavily influenced by how much…  Read more

Avoiding the January blues Many people kick start the New Year with a myriad of resolutions, from keeping fit to losing weight or achieving financial goals. However, many of those resolutions fail to embody anything remotely close to working life. The first week back is usually a slow one; clearing out the inbox (usually spam as most other people were also on break) dusting off the keyboard and restocking the…  Read more