Under-promise, over-deliver for good referrals
Happy customers refer you new business. It should be obvious to anyone in business, not keeping your word does nothing to enhance your image. It’s often hard to tell a customer, very politely of course, “You’ll have to wait”. You might be a very small building company and know you won’t have a gap in your work for six months. If this is the situation, tell the customer you can… Read more